It's perhaps easy to dismiss Terry Richardson's photography. His photography is loud, rude, arrogant, controversial and some would say easy. Although he's done some editorials in which he proved he's very capable of producing technically beautiful pictures, most of the time his work is pretty straightforward. He's not looking to push the technical boundaries of photography, but instead he has this awesome ability to produce iconic imagery. That alone makes him one of the most influential photographers of our time.